Iryna Mahalias is the Co-Founder & CEO of PLANEKS, where she helps founders and operators use digital transformation to unlock growth, especially in hospitality and eCommerce. Partnering with venture-backed startups and established brands, Iryna turns ideas into market-ready products by aligning business goals, customer experience, and lean delivery practices. Her work covers product discovery and MVP road-mapping, go-to-market planning, and the operating models that keep teams focused on measurable outcomes.
Iryna specializes in offshoring and nearshoring strategies—building distributed teams, designing vendor/partner engagement, and setting up governance, SLAs, and KPIs that keep delivery reliable at scale. In hospitality, she advises on guest-journey digitization (booking, loyalty, payments, and on-property experiences).
In eCommerce, she focuses on developing rich customer experiences to bring revenue, retention, and unit economics to business owners. A practical operator at heart, Iryna helps companies de-risk execution: from selecting the right implementation partners and platforms to establishing discovery, MVP, scale frameworks, cost control, and compliance. She regularly works with leadership teams on prioritization, analytics, and change management so product roadmaps ship on time, on budget, and with a clear line to business impact.
Focus areas: digital transformation, hospitality tech, eCommerce platforms & operations, offshoring/nearshoring, startup product strategy, MVP to scale-up delivery, and data-informed growth.
Follow me on LINKEDIN
6 Benefits of Proof of Concept for Startups
Learn how validating your idea early, attracting investors, and saving resources can boost your project’s chances of success. Dive into six key benefits that PoC brings to startups, ensuring smarter decisions and stronger foundations for growth. …
What Is the Difference Between PoC, MVP, and Prototype?
Confused about PoC, MVP, and prototypes? Learn how each stage shapes your product development process! Understand their unique roles, use cases, and benefits to make smarter decisions, reduce risks, and ensure your product resonates with customers. This guide helps you navigate the development journey like …
7 Challenges of Digital Transformation in Insurance
This article discloses the seven core challenges the insurance industry deals with as it goes through the intricate flow of digital transformation. Let’s investigate how these obstacles help the landscape evolve and come up with ways to handle them, navigating insurers to reconsider and modernize …
7 Benefits of Digital Transformation in Insurance
Explore the seven key benefits of digital transformation in the insurance sector. These advantages comprise enhanced customer attraction, precise risk assessment, cost decrease, regulatory compliance, and many other valuable details to consider. …
What Is Python Used for In Finance?
Python has become an indispensable tool, empowering the finance industry to drive growth and extract valuable insights from financial data. …
What Can Python Be Used for? – 9 Use Cases
Explore the versatility of Python across industries! Python offers endless possibilities. Learn how this dynamic language is transforming web development, finance, game creation, and more with these top 9 use cases that showcase its incredible flexibility and potential. …
Is Python Good for Software Development?
Is Python good for software development, and what are its key benefits? What are the typical Python Use cases? …
What Is the Best Python Framework for Web Development?
Choosing the right Python framework for web development can be a game-changer! With options like Django, Flask, and FastAPI, each framework offers unique advantages for different projects. Whether you're building a startup app or an advanced web solution, this guide helps you find the perfect …
How Much Does It Cost to Build a Web App with Python?
Curious about the cost of building a web app with Python? With its simplicity, scalability, and rapid development, Python is a top choice for web apps. Find out the factors influencing development costs and explore typical pricing for various app types, from eCommerce to enterprise …
How Much Does It Cost to Build an MVP?
Wondering how much it costs to build an MVP? Learn how a Minimum Viable Product helps test your business idea, gain feedback, and save on development costs. Discover the key factors that affect MVP pricing and why it's essential for your startup success—without breaking the …
