Iryna Mahalias is the Co-Founder & CEO of PLANEKS, where she helps founders and operators use digital transformation to unlock growth, especially in hospitality and eCommerce. Partnering with venture-backed startups and established brands, Iryna turns ideas into market-ready products by aligning business goals, customer experience, and lean delivery practices. Her work covers product discovery and MVP road-mapping, go-to-market planning, and the operating models that keep teams focused on measurable outcomes.
Iryna specializes in offshoring and nearshoring strategies—building distributed teams, designing vendor/partner engagement, and setting up governance, SLAs, and KPIs that keep delivery reliable at scale. In hospitality, she advises on guest-journey digitization (booking, loyalty, payments, and on-property experiences).
In eCommerce, she focuses on developing rich customer experiences to bring revenue, retention, and unit economics to business owners. A practical operator at heart, Iryna helps companies de-risk execution: from selecting the right implementation partners and platforms to establishing discovery, MVP, scale frameworks, cost control, and compliance. She regularly works with leadership teams on prioritization, analytics, and change management so product roadmaps ship on time, on budget, and with a clear line to business impact.
Focus areas: digital transformation, hospitality tech, eCommerce platforms & operations, offshoring/nearshoring, startup product strategy, MVP to scale-up delivery, and data-informed growth.
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